Navigating the world of social media

For our intrepid Frugaleur challengers with associated websites and online presence: There are many different ways to use social media to promote a business. Social media is a fantastic way for a company to connect with their customers and attract others. Here are some things to keep in mind when creating a social media strategy for your company.

One of the least expensive forms of advertising

You will be able to afford to do more advertising or at least save a lot on your marketing expenses if you use social media platforms. While people of all age groups are now using the internet daily, younger consumers get almost all of their news and advertising messages via online sources. Since there are not as many resources used, you save money and reduce your company's environmental footprint by not using lots of paper, ink and postage.

Saves time

Messages posted to Facebook, Twitter and LinkedIn are posted almost instantaneously, so your customers and potential customers can view your message quickly. This allows for more steady advertising and educational opportunities. If those that view your posts like what they see, they can share your message, which means it is reaching even more people. You don't have to wait for advertisements to come out or plan a long time ahead to get your message out there.

Drives traffic to your website or other social media sites

The whole dynamic of social media is about connections. If someone finds your business on Facebook or LinkedIn, they may well also visit your website. In turn, those that visit your website will be inclined to like your Facebook page. If … Read more

Published as part of Scottish Multimedia web project and the Frugaleur challenge

Scottish Web Directory Re-launch

Back in 1998 we began putting together a series of Scottish websites that, by 1999, had become the Scottish Web Directory. Back then, it was the ‘in thing’ to support one another online, exchanging links and offering joint promotions, shared marketing and even some fabulous online cash-prize competition. But times change, we move on and we develop other concepts in a bid to beat the mass explosion in spammers, scammers and the notorious phishing sites.

It’s been over 10 years since we broke up the original directory, gradually demolishing most traces of what had once been our headquarters, here in virtuality land. But now the time has come to pick up the remaining pieces, bring them back together and form a brand new directory.

Economic downturns have always resulted in belt-tightening exercises for small companies, but lucrative opportunities for those large enough or savvy enough to take advantage of such situations. I like to think of NYK Media as being a money-savvy survivor that excels in the face of adversity, fighting back in order to stand up in defence of those who appreciate community spirit, sharing and mutual support.

That’s why our advertising prices start from ZERO

Visit the Scottish Multimedia Home page to find out more – browse the beginnings of the new directory, take a look at our plans for link tours and join us in the NYK forums to become a part of this great new project.